Monday 29 June 2015

Language and Immigration Businesses

There are so many businesses owned by immigrants today around the world. We find people who are not nationals of a particular country but running their enterprises and residing within that particular country.

For example, it is estimated that over 80, 000 business enterprises owned by Turks are found in Germany alone and provide job opportunities in German market. This might be because people from Turkey are believed to be the largest ethnic group living in Germany.

Another example, can be of the many Indians living and running businesses in East Africa. The earlier Indians that came to East Africa came as labourers to the railway construction while others came in for trade activities that took place at the East African coastal area.

The Language Issue
But one can wonder what kind of languages are usedwhen transacting such business since effective communication is vital when carrying out business issues. For example in Germany while the Turks mainly speak Kurdish and Turkish, apart from the younger generation that goes to German schools, the Germans on the other hand speak German which is their official language since English is optional.

Then as for the Indians in East Africa, they might use English since they too speak it as well as a certain percentage of the East Africans but it is not satisfactory. This is because the Indians’ English is heavily influenced by the accents of their native languages, making communication with the average East African a problem.

How to go about the Language Issue
For smoother running of such businesses owned by immigrants, and the satisfaction of their customers, translation services should be employed for easier and effective communication, and for fastertransactions as well.
Interpreters or multi linguists can be employed at the business for the entire working time so as to bridge the gap between the business and its customers. These interpreters may either explain the products and their prices directly or they can interpret what the business owner has to say to the customer and vice versa.

Then, they can hire translators to translate the reading materials that describe the uses and advantages of their products. These materials should be translated to languages understood best by the audiences and customers.

For example, with the Turk businesses in Germany, the brochures and other reading materials are to be translated to German and maybe English so as to accommodate tourists, foreign students and other people from the European Union may be.

Advantages of such translation services to Immigration businesses
·       Faster business transaction
·       Wider market especially from foreign speaking people
·       Effective communication

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