Tuesday 26 May 2015

Writing Skills for Bloggers, Part One


Blogging is every important marketing strategy for any online business whether small or large. Many if not all online businesses involve in blogging for some reasons such as boosting SEO and driving traffic to the website, improving on the customer relationship with business as well as building a relationship with potential new customer, creating brand awareness among other reasons.

Effective blogging requires that you write very good pieces of articles which will leave your readers impressed; however, in many cases we realize that blogging is affected by poor writing skills inmany instances. Of course it is certain that good writing skills will enable you communicate with clarity to a larger audience.

Grammar and spelling

As a blogger you should be mindful of your writing skills ranging from spelling, grammar and the flow of content. It is vital for bloggers to note that whatever literature that goes live on the web is for global audience and it is intended to communicate an important message to the audience.

A bog article brimful of spelling or grammatical errors does not only create poor first impression but it leads to lose of sales for any business using blogging as a marketing strategy. Not only to talk about a chock-full of mistakes, but even just a few of them will instantly make your readers develop an instant negative mind about your brand. Research shows that a spelling and grammatical errors on a commercial web page may cause potential customers to doubt the credibility of the website and the services and or products being offered.

How to avoid mistakes in your work

Well I will not concentrate here much as I have prepared this for the next article which is going to be part two of this piece. None the less let me tell you something briefly here;

In writing, it is very critical to have a writing plan before you bring your laptop in front of you to type anything. I have realized that the greatest mistake that writers make is to write direct to their blog or website while generating the ideas. This is not a good writing technique because always first copies can have many mistakes.

The very first step in writing is to prepare yourself, choose a topic and plan for the content. The next step will be writing the first draft, this should be done using MS Word first. After you have written the first draft cross check your work very thoroughly for mistakes before it is published online for your readers. Prepare the first draft. The easy way of identifying mistakes in your work is by reading it sentence after sentence. Do not be afraid of reading it loudly. After editing your work carefully, you can then go ahead and publish it online.

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